How the Lead Loss Audit Works
Our diagnostic preview evaluates the visible signals that often affect whether local service visitors become calls, form submissions, estimates, and booked jobs.
The signals our diagnostic looks at
Each signal is directional and intended to highlight friction worth reviewing — not to assign blame or guarantee outcomes.
Mobile conversion friction
Whether mobile visitors can quickly find a path to call, book, or request service.
CTA visibility
Hero and above-the-fold call-to-action strength on the most common devices.
Website speed and usability
Directional performance signals that affect perceived readiness and trust.
Trust signal placement
Where licensing, guarantees, and proof points appear in the visitor journey.
Review visibility
Public review volume, recency, and how it compares to local benchmarks.
Competitor pressure
How local competitors appear positioned across the same intent windows.
Local visibility indicators
Visibility signals that affect whether local searchers reach the business at all.
Booking friction
Form structure, length, and clarity for the most common service requests.
Missed-call risk
Whether the visible call paths suggest exposure to missed-call leakage.
Follow-up risk
Directional signals around response-time expectations for new inquiries.
What the Lead Capture Score means
The Lead Capture Score is a directional diagnostic score. It highlights areas where lead flow friction may exist. It is not a guarantee of revenue loss, but it helps identify areas worth reviewing. Higher scores indicate a healthier visible path from visitor interest to call, quote request, or booked job.
How estimates are calculated
Revenue leakage estimates are directional and based on assumed traffic, conversion friction, service category, and common home-service lead values. A deeper audit can refine these estimates with actual business data.
What data is used
- Submitted business details (name, URL, category, contact)
- Public website structure and conversion signals
- Publicly visible visibility signals
- Public review and trust indicators
- Local competitor benchmarks where available
- User-provided service area details
Inputs are used only to generate the requested diagnostic preview and a deeper review when requested. Submitted business details are treated as private. The audit does not run intrusive scans, scraping that violates robots.txt, or any action requiring access credentials.
What we don’t claim
Transparency matters more than aggressive promises. These are limits we explicitly hold ourselves to.
Most home service companies focus on getting more traffic.
The Lead Loss Audit focuses on whether the traffic they already have is turning into calls, estimates, and booked jobs — which is often the most efficient lever available.